Customers in the Middle East were angered after McDonald’s Israel – which is operated by a local franchisee -- announced in October it was providing free meals to Israeli soldiers.
Last month, McDonald’s President and CEO Chris Kempczinski warned that “misinformation” in the Middle East and elsewhere was hurting sales.
Photos You Should See View All 45 ImagesIt was an unexpected end to an otherwise strong year for the burger giant, which said global sale-store sales rose 9% in 2023.
Starbucks said last week that it faced boycotts in the Middle East and elsewhere because of its perceived support for Israel.
McDonald’s revenue rose 8% to $6.4 billion in the fourth quarter, meeting analystexpectations.
Persons:
McDonald’s Israel, Chris Kempczinski, McDonald’s, ” Kempczinski
Organizations:
FactSet, Starbucks, Israel, McDonald’s Corp
Locations:
Gaza, McDonald’s Oman